The aim of this unit is to provide learners with a detailed understanding of the marketing planning process and to apply these principles to a variety of business contexts. The unit also provides a comprehensive understanding of environmental analysis and how this can lead to the development of appropriate objectives and strategies to enhance operational marketing performance.


The aim of this unit is to provide learners with a broad understanding of the roles and requirements for businesses to embed ethics and incorporate social responsibility. It provides learners with an understanding of the issues surrounding corporate social responsibility and ethics from national and international perspectives. Significant emphasis is placed on the role that corporate governance plays in ensuring accountability to the owners and other stakeholders within businesses.

The aim of this unit is to develop learners’ understanding and skills relating to the project management principles, methodologies, tools and techniques that are used in business.

The aim of this unit is to introduce learners to Human Resource theory and skills that underpin Human Resource Management (HRM) practices through a range of case studies.