The aim of this unit is to develop learners’ understanding of the concepts, methods and
technical aspects of strategic marketing and the challenges associated with marketing in
today’s business environment, including how a strategy combines product development,
promotion, distribution, pricing, relationship management and other elements.
The aim of this unit is to develop learners’ understanding of classic and contemporary
theories of change management and how they apply to contemporary organisations in the
globalised world, with the identification and use of change models. Learners will understand
the personal characteristics of change agents as well as the evaluation and development of
leadership skills to meet current and future change management roles.
The aim of this unit is to enable learners to apply financial principles relevant to management
in an organisational context, including analytical techniques and theories/models of
management accounting, evaluation of budgetary processes, recommending funding
sources and appraising investment options.
The aim of this unit is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.
The aim of this unit is to develop learners’ understanding of how the effective strategic management of human resources supports the achievement of organisational objectives in different contexts. Learners will evaluate the contribution of strategic human resource management, and the application of leadership and management theory for organisational benefit.
This unit provides an in-depth understanding of the key principles and practice of leadership This will enhance the individuals’ knowledge, skills and attributes to effectively engage in the role and responsibilities required of an effective team player and leader of a team; being proactive in innovation and improvement to inform strategy and business planning within the organisation.
The aim of this unit is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organisational changes.